Studio MDA

Gallery Building

Gallery Building

Gallery Building, New York, 2005

New York | 2005

studioMDA was asked to design a graphic announcement for the 50th anniversary of The Archives of American Art – Smithsonian Institute to be held at the Gallery Building. The concept for the design was to create a simple representation for the event that indicates the galleries showcasing on multiple floors of the Gallery Building. The ten galleries in the exhibit were represented on the card via abstracted floating boxes. Indicating their representative level in relation to the building, the design clearly shows the stacking and location of the galleries in the Gallery Building.